Enhance user interaction and get qualitative inputs
Withings designs innovative connected devices to track your health data effortlessly. These important health metrics are sent to the Withings App for you to understand and analyze.
The combination of different ways to measure health in everyday items like watches and scales improves our understanding of personal health. But there's room for improvement, specifically by adding qualitative information. This means prompting users to provide more context about a measurement. This approach helps understand the reasons behind measurements and the impact of specific actions more accurately.
Imagine waking up after a night of sleep whilst wearing ScanWatch. The Withings app shows that your sleep score isn't great based on factors like sleep duration and depth. But what if you feel really refreshed? Should the score be low if you feel good? By logging the feeling, we can help users determine what actions are working best for them.
ROLE
Product Designer and Product Management
DURATION
April-November 2022
TEAMS
Design, PMs Apps, CRM, Content, Data Science, Platform, Web and Mobile development teams.
2 projects in 1
Create a cross app and Web system to display Surveys
Create an internal tool for survey creation usable by non-technical teams
Objectives
1
Cross Health data with qualitative inputs from the users to get more precise analysis
2
Use the app as a new channel for product marketing, CRM and Data Science research to launch studies
3
Allow Withings to do medical research with surveys, they can't do using open SaaS like Typeform (HIPAA or cost issues)
4
Create a new tool to write surveys without having to write json files
5
Create a way to get feedback on our new features usings surveys
4
Cross Health data with qualitative inputs from the users to get more precise analysis
1.Web and App Survey System
Process
1
Analyze actual capabilities and specifications of a CRM discussion feature called “Health Coach”
2
Meet CRM, Marketing and PMs team to define new needs to make the system evolve
3
Define and validate with stakeholders a first scope of the system based on our capabilities with the app development team.
4
Meet regularly the developers on web and app side to check on implementation and possible questions
5
Launch internally a survey using this feature to test the feature, fixing bugs and then prepare a public release with a first usecase to help Product Marketing on a user study.
4
Cross Health data with qualitative inputs from the users to get more precise analysis
Unused Prototyping exploration done on @Protopie
The same .json file can be open on the Withings native app, or a web browser if you don't have the app on your phone or computer
2.Survey Creator Internal Tool
Process
1
Meet with Data Science to better understand how they create the surveys JSON files and what is the structure
2
Define and validate evolutions for the JSON structure format to include later on updates and changes
3
Create wireframes of the global structure of the internal tool for Content & Logic edition, meet with content teams to check their understanding of the structure of the tool and possible changes
4
Create a system of web components and patterns re-usable throughout this new internal tool that will also be able to be implemented in other upcoming tools
5
Deliver specifications to the development team, follow implementation and explain the tool to other potential internal users.
4
Cross Health data with qualitative inputs from the users to get more precise analysis
The editor is made out of 2 different edition modes, a content one and a logic one to branch out content to each others. This is based on other survey SaaS like typeform, content teams are used to.
This is how a survey .json file looks. People from CRM used to modify it with code editors, truly. They now love this new tool.
Results
Introducing a Survey System to both web and native apps marked a significant milestone in elevating the app experience. This pivotal tool seamlessly integrates into various features, such as Programs, Onboarding, and Installations, thereby potentially expediting the development of forthcoming functionalities.
Moreover, its implementation opened avenues for our teams to conduct clinical studies and solicit health-related insights directly from users. This capability was unattainable through platforms like Typeform or other external companies due to concerns about data security and utilization practices.
The journey of spearheading this internally developed survey tool was no small feat, given its lack of prior prioritization. In response, I took the initiative to work on it during my personal time at Withings. As both the designer and product manager for this release, I meticulously oversaw the project's progression, maintaining clear and consistent communication with prospective users throughout the process.
From a day of work to an hour to produce a complex survey
The internal survey creator tool helps in the process of creating complex and bigger surveys compared to writing in a code editor or a JSON parser.
A tool used by all teams and empowering many other features
Initially thought CRM purposed, the new survey brick is now used in many programs, onboardings, and overall used to customize and get users feedbacks on many content.
